Thursday, June 17, 2010

Bless me Readers!

Bless me readers for I have sinned. It has been 6 months since my last submission!

The good news is that I have been very busy. When you are a one man show, sometimes you can't do anything but the jobs. So that brings me to this blog's topic. The sin that is "deviating from the plan". I had every intention of learning more about Search Engine Optimization and sharing my wisdom. But then I landed a number of great projects and I was juggling tasks like a circus performer!

So how do you do your job but still carve out time for your branding (such as this blog & networking), growth (such as cold-calling & RFP's)and company maintenance (such as bookkeeping, invoicing and collections)?

The answer? Caffeine. Copius amounts of caffeine. Sometimes you have to suck it up and pull an all-nighter. Which I have been doing a lot of lately. I told all my clients I was taking a vacation day and I cleaned house. Literally. My desk is back in order, I made 50 phone calls to past clients looking for new business. (That worked to the tune of about $2300 in business!). I got my collections in order and reviewed my quarter 1 goals. I threw out dead files (into the recycle bin & re-used the file folders). I made changes to my website and I updated my samples page.

Now my next challenge is to grow. To have a studio space and to hire someone. This will be a step back to take a step forward and I can't afford to do it! So how do I make this happen? Tune in next time and see what I have done! Have a great Summer! I hope we speak again before it has ended.

-Pete