For the Last few weeks, I have been helping a client - Riggio Innovations - prepare for the SEMA Show in Vegas. Riggio has created a new ratcheting, retractable line wrench and we are bringing it to market. The experience has been great and we are seeing success prior to the show. We have identified attendees who it makes sense for us to meet with and have set up appointments. We have jumped onto every tool forum we can and have spread the word. That generated a nice response, which validates the strength of targeted marketing online and non-traditional marketing. We set up a demonstrative website - http://www.riggioinnovations.com - where interested parties can check out a video of the wrench in action.
The lesson here is that trade shows, expos and sampling opportunities work, if the attendees are who you want to meet. simple. Next, make sure you have supporting displays, decor, handouts and literature. Keep design elements simple, clean, eye-catching and consistent. Don't have blue signs and yellow logos and green literature. Consistency develops he brand.
Also - I am mentioning them in my blog! The video is above as well as on you-tube and the link is at the signature of my client's email.
I'll write when I get back from the SEMA show and let you know how it goes.
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