How are you considered when lined up with others in your field? Do people consider you "The expert" or the best at what you do? How do you perceive yourself? All these types of factors make up your position in the market. So how do you improve your position? Here's a few ways:
1. Get to know yourself and your business. You need to first figure out what you want to be and how you want to be considered by your customers and peers. Set your goals, define your brand and develop your mission and then you can set out to establish your position. You can't expect others to regard you highly if you do not have a clear and consistent business strategy.
2. Study your surroundings. An assessment of your target marketplace will give you an idea of what clients want. For example, I see more and more are advertising on the internet and so I have made a strong effort to educate myself on the best way to do this.
3. Share your knowledge. Giving out unsolicited advice on a regular basis can help you be considered an expert in your field. This blog, electronic newsletters, presenting seminars and writing articles are some ways that I help share my knowledge.
4. Be considerate. It is a strong move to let people know you are thinking of them when you read an article or blog that could help them. Make it a habit to forward online articles or mail clippings to individuals who you believe would benefit from the content.
5. Join Associations such as online groups on LinkedIn, networking groups, social networking groups, business associations and Chambers of Commerce. Consumers looking for your products and services look for businesses with these types of associations.
6. Be reliable. Do what you say you are going to do when you say you are going to do it and you will reap the benefits of referrals from clients - the strongest positioning tool out there.
Applying these concepts and strategies to your business will help you establish a leading position in your filed. Thanks for taking the time to read this post. I hope you find it useful and welcome your feedback.
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