Spread the Word!

You've got your blog. I've got my blog. I think everyone in the world should read what I have to say. I want to know what you have to say. So here's the question..."What's the best way to get your message out there?" Let's talk pay-per -click. This is where you bid for a position or rank on search pages. People are funny, though. Human-kind's need to be the best has folks fighting it out over who is going to be in the first position. I have clients who pay $15 per click! Their justification is their cost per closed lead. So, if they're cool with it, who am I to argue with them. But here's the thing, human kind has another need - the need to shop around. Most consumers will check out almost every result on the first page of their search. So while #1 & #2 competitors are dukin' it out for the top position around $14-$15, I'm getting the third position for $3! If people are looking at the top 4-5 listings anyway (because of the basic human nature thing that we are comparative shoppers that I just talked about) then they will see my information, too....at a fifth of the cost! Pay per click is cool, too, because you can narrow who sees your listing and can click on it. You can narrow those parameters by zip code or region and you can also set a limit as to how much you spend per month. Now the trick is to find the best keywords to represent what you do. You can subscribe to services that will give you that information, but the poor man's way is to judge by the price of the clicks! A 5ç pay per click price is 5ç because nobody is clicking on "bananas" when they are searching for tool sheds. My advice is to sit down and think about the words best representing your product, service or message and invest in them for your pay per click campaign. Next time we'll embark on an adventure together. An experiment in search engine optimization! Follow me as I spread the word of Blog. Together we can find out what works and more importantly - what doesn't. You can play along and apply what I learn to your spreading your word! Thanks and talk to you soon.